Swansea scoops campaign award

The LARSOA campaign of the quarter award for the period Jan-March 2007 has gone to Swansea's road safety team for its 'human zig zag' campaign.

In the campaign, pupils at St Helens Primary School and members of the city's road safety team formed human road markings to highlight the dangers of parents parking outside the school gates.

The image was used in a poster alongside the slogan 'Would you park on these Zig Zags?' Every school in Swansea received a supply of the poster and a banner to display on guard railings.

Jeff Green, RSO, said: "We hope the poster campaign will highlight the issue and make motorists think twice before parking outside school gates."

The 'right gear' motorcycling campaign - which features a naked moped rider - was runner up. This campaign was produced for seven London Boroughs.

All new campaigns featured on the LARSOA newsfeed are automatically entered for the award, which is judged by the LARSOA website project team.