Drive for a living, not death - THINK!

A new THINK! campaign to tackle stress and distractions facing the UK's three million-strong army of 'white van men' was launched last week.

Road safety minister Dr Stephen Ladyman said: "I used to drive for work myself and I know the pressures. Tough deadlines can push you over the speed limit, and distractions like the boss calling you on your mobile can take your attention off the road. Simple measures which anyone can adopt will make a real difference, and that's what our new campaign is about."

The 'driving for work' campaign will focus on removing many of the hazards van drivers face, such as answering mobile phones while driving, stress and fatigue. In addition, drivers and their bosses will be encouraged to plan journeys better in a bid to reduce speeding.

The campaign will target drivers with messages throughout their working day, including radio advertisements, press partnerships, and ambient advertisements in service station washrooms and on cafe sandwich bags.

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