|You are in: Road Safety News: 5 March 2007
Students conceive radio ad
Students in Kingston upon Thames have produced a radio commercial to highlight the perils of using electronic devices when on or near roads.
The students - part of Kingston's newly formed Road Safety and Travel Awareness Student Council - were asked to think how to encourage their peers to be safer on their way to and from school.
After considering several ideas the students settled on a radio advert played at peak times in the morning and afternoon would be the best way to target their audience.
The students then wrote a script that focused on distractions that pedestrians might face on their journey, before meeting with producers at their local radio station to make the advert.
Click here to listen to the advert.
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