THINK! seeks teen case studies

The THINK! team last week issued an appeal to RSOs to help find teenagers involved in crashes to feature in a new commercial.

The appeal was part of the joint THINK! and MTV initiative to engage 12-16 year olds in road safety through a competition promoted via www.mtv.co.uk/think. The young people were asked to send in their ideas for a TV commercial focussing on pedestrians, cycling or passenger safety.

The entrants submitting the best 18 ideas attended a Forum Day at the Transport Research Laboratory. They were divided into teams of three and given specific briefs to work up into ideas for TV commercials.

The team that produced the winning idea for a ‘passenger’ ad wants to use real teenagers who had been in a car crash as a passenger talking about the experience to camera.

“We need teens who have been involved in a car crash as a passenger themselves or have lost a friend or sibling in a similar situation who are willing to appear in the ad,” THINK’s! Glyn Robinson explains.

Timing is critical as the commercials are due to be filmed around 12/13 May.

For further information contact Glyn Robinson on 020 7944 4341, or glyn.robinson@dft.gsi.gov.uk.