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Week
commencing 5 August
Take a break
this summer, drivers urged
A new
DfT campaign launched last week warns drivers of the dangers of
falling asleep at the wheel and encourages them to take regular
breaks on their journeys. Government research shows that up to twenty
per cent of motorway accidents are caused by drivers falling asleep
at the wheel.
The campaign features three radio adverts which highlight the dangers
of driving when tired, which will be broadcast throughout August
and aim to educate people about how they can drive safely. The radio
ads will coincide with the re-showing of a hard-hitting television
advert that shows the horrific consequences of falling asleep at
the wheel.
"As millions set off on their summer holidays it is important
that drivers stay awake to the risks of driving when tired,"
said road safety minister David Jamieson at the launch
of the £550,000 campaign. "This campaign reminds drivers
to take regular breaks on long journeys – to ensure that summer
holidays don't end before they have even started."
More @ http://www.dft.gov.uk
Brake
publishes free Road Safety Week guide
Road
Safety Week 2002 takes place 23-29 September 2002 and Brake has produced
a road safety guide (available free of charge) for people wanting
to set up local road safety campaigns.
Road Safety Week 2002 is a nationwide initiative aimed at stopping
deaths and injuries through local community activities and a media
campaign. For more information call Brake on 01484 559909 or visit
www.brake.org.uk.
BMF
seeks help with new road safety campaign
The British Motorcyclists Federation (BMF) has launched its 2002 road
safety campaign, which is designed to bring a new perspective to motorcycle
and scooter safety.
The rider’s role in road safety is emphasised in a new leaflet,
‘Don’t Make An Impact’. Along with safe riding tips,
using the IMPACT acronym, the leaflet also features information on
advanced rider training courses and a road defect reporting form.
The road defect reporting form, presented as a tear off card, allows
riders to participate in the campaign by reporting road hazards such
as potholes and rutted road surfaces to local authorities.
To ensure that the leaflet receives as wide an audience as is possible
the BMF is seeking assistance with distribution from road safety practitioners.
Leaflets can ordered by calling 0116 254 8818 or by
e-mail, campaigns@bmf.co.uk
More information about the campaign can be obtained from Richard Olliffe
on 01263 519699 or
e-mail richard.olliffe@bmf.co.uk
More
cameras commissioned in Cambridgeshire
Eight
new safety cameras in Cambridgeshire and Peterborough were commissioned
last week to operate at fixed sites in the region, making a total
of 60 cameras working to save lives throughout the region. The commissioning
process involves rigorous testing of the camera system including the
radar, the sighting, alignment and electrical connections.
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