New campaign has Lancashire ‘Buzzing’

Recognising that there is a need for in-car safety educational materials and resources for children to relate to, the Lancashire
Partnership for Road Safety has developed the ‘BeeSafe’ initiative.

BeeSafe targets children aged 5-11 years with the message. ‘Always wear your seat belt’. The message is promoted - with the help of Mr Bumble Bee and Mrs Honey Bee - on bookmarks, balloons, posters, colouring postcards and bee bugs.

The campaign sets out to encourage children at an early age to adopt good safety habits. Behavioural research shows that adopting habits at an early age will have life long lasting effects.

"Seat belts are no use if they are not worn and the Bee character helps children relate to the messages we are trying to get across and make learning far more enjoyable," said the Partnership’s Cheryl Brown.

In conjunction with Lancashire Healthy Schools, the Partnership is also developing an educational resource pack for teachers, which will be piloted in schools from September. In the autumn children aged 7/8 years will be given a Super Hero BeeSafe reflector to reinforce the seat belt message and to make them more visible to motorists as the nights draw in.

For further information on BeeSafe please contact Cheryl Brown, 01772 534592 or visit the Partnership website at: www.safe2travel.co.uk.