‘Belt up in the Back’ is back in Hampshire

Hampshire County Council’s Road Safety Team has re-launched its ‘Belt up in the Back’ seat belt campaign.

The campaign aims to support the DfT’s Think! road safety seat belt campaign locally in Hampshire. This summer the campaign will be concentrated throughout the Eastleigh, Chandlers Ford, Peters Field and Winchester areas of the County using poster advertising on bus stops. The campaign message will also appear on Ocean Radio Group stations Power FM, Ocean FM and Capital Gold.

"Belt up in the Back is part of our programme on in car safety, which is the biggest child casualty problem in the county," says Karen Lawson, Hampshire’s principal road safety officer.

Two hard-hitting messages appear on the posters. One is aimed at teenagers and approaches the subject by using fashion as a way of conveying an important message. The second poster brings the message home with a picture of a hearse and a thought provoking copy line (see pic).

The posters will run from late July until early September and the radio campaign will run throughout August.