DfT seatbelt campaign sets out to change attitudes

The new DfT seatbelt campaign, which launches on 4 September, sets out to tell drivers and passengers of the importance of wearing a seatbelt in the front and back of a vehicle - and to change people's attitudes and behaviour towards wearing a seatbelt.

The campaign is based on the insight that the real crash happens inside the car. The strategy is to target short trips at low speeds in urban areas - as it is often on this type of journey that the driver doesn’t belt up.

Though the campaign is accessible to everyone, it targets 18-24 year old males.

The campaign comprises a TV advertisement, press notice, poster and website, with three weeks of television and online advertising running from 8-29 September.

To view and order the campaign poster please access the members’ area of this website, then go to ‘DfT communications’, then ‘Seatbelts TV campaign – autumn 2003’.

The members’ area is password protected. To obtain the password please contact LARSOA chairman Steve Whitehouse, steve.whitehouse@technical.sefton.gov.uk