DfT publishes new dual language road safety guides for Asian children

The THINK! campaign has produced two new dual language road safety guides to help parents teach their children road safety and keep them safe in their early years.

The Get Across Road Safety guides come in two age ranges - one for parents or carers of children in the 0-6 years age range and the other for parents of children in the 7-10 years age range. The new guides are available in English and either Bengali, Urdu, Punjabi, and Gujarati. Some other single language versions are also available on request.

The guides cover everything from child restraints to cycling and rollerblading and give advice and tips on how best to teach road safety, and include fun exercises for children to do with their parents.
The guides were produced as a result of research among parents, including in-depth research with ethnic minority language groups from the Indian subcontinent. The research showed they wanted:-

• Dual language leaflets rather than straight translations.
  
• Age specific road safety information.
  
• Information on how to teach road safety, not just what to teach.
  
• Material that they could use with their child, rather than separate materials for parents and children.

The guides are available FREE from the Road Safety Officer at your Local Council or by calling 0870 1226 236 and quoting T/INF/803U (for Urdu with English), T/INF/803P (for Punjabi with English), T/INF/803B (for Bengali with English), and T/INF/803G (for Gujerati with English).