National Walk to School co-ordinator set for new challenge

Joanne Pike is set to become the first national Walk to School co-ordinator.

For the past two years Joanne has worked as the TravelWise marketing officer at the Royal Borough of Windsor and Maidenhead. Joanne was responsible for the Borough’s Walk to School campaigns and organising a number of activities and incentives to encourage pupils, parents and teachers to leave their car at home in favour of healthier alternatives.

Joanne is looking forward to her challenging new role. "Walk to School has certainly become a successful campaign in the Royal Borough, with more and more schools participating in Walk to School events," she says. "I very much welcome the challenge of promoting the campaign to a much larger audience."

The main objectives of the post are to increase the number of local authorities, schools, children and parents participating in Walk to School, and to promote Walk to School activities - not just within the two Walk to School Weeks but throughout the year.

The post will be funded by the DfT and based at the Living Streets offices in London. Joanne takes up her new post on 1 September.