What Bugs You?, campaign asks

RSOs and emergency services in the Mercia region came together on 11 June to launch ‘What Bugs You?’, a campaign to raise awareness of the high number of cycling casualties that occur in the summer months.

Statistics show that the majority of accidents involving cyclists occur during the period April – September, and because of this the working group set up to develop the campaign decided to focus on these months. The group also felt that the campaign should address all road users and not just cyclists - as everyone has a responsibility to behave with consideration for others.

It was decided that the campaign would run for a three weeks period, and refreshed each week. The month of June was selected because this is when Bike Week and Child Safety Week take place, and it is just before the traditional holiday period.

The campaign strap line ‘What Bugs You?' recognises that at some stage cyclists are going to bug each other and that there will be clashes between cyclists and pedestrians, car drivers and HGV drivers.
A campaign leaflet has been produced, along with a poster and other promotional materials including bugs and balloons. The campaign is not meant to be patronising - rather a light-hearted reminder to all road users to be considerate towards others.

The Mercia Group comprises road safety officers from: Birmingham City Council; Coventry City Council; Dudley Metropolitan B C; Herefordshire Council; Sandwell Metropolitan B C; Shropshire County Council; Solihull Metropolitan B C; Staffordshire County Council; Stoke-on-Trent City Council; Telford & Wrekin Council; Walsall Metropolitan B C; Warwickshire County Council; Wolverhampton City Council; Worcestershire County Council.

Further details about the campaign can be obtained from Stan Milewski or Mary Holliday on 01926 412449, or from www.warwickshire.gov.uk/roadsafety