Motorcycle trainers Kevin Shirley (left) and Heather Boldy with PC Dave Gibson from Humberside Police before an advice session

‘Ouch’ campaign targets young bikers in Humberside

A new road safety campaign has being launched in a bid to give novice bikers in Humberside the skills they need to enjoy safe motorcycling.

Humberside Police, Kingston upon Hull City Council and local motorcycle trainers joined forces to launch the "Ouch!" campaign, with the aim of reducing the number of injuries to young bikers and scooter riders.

Crashes involving motorcyclists fell dramatically through the 1990’s but the trend has reversed in the last few years as sales of new bikes have boomed. New motorcyclists and scooter riders are most at risk – especially those in the 16-19 year age bracket - according to road safety professionals on Humberside.

"Apart from the familiar problem of drivers not looking for bikes the key danger seems to be a combination of inexperience and showing off," said Hull City Council RSO, Mark Jessop. "Since parents are often the ones buying the bike and paying for the training they can play a crucial role in providing a solution."

The OUCH! event was staged in Hull on the evening of Monday 13th May to draw attention to the risks and provide survival tips. As well as advice from trainers and police officers there were several competitions, with prizes ranging from helmets and gloves to a complete training course. The campaign was covered by the local press, local BBC radio and regional BBC TV.

"A high proportion of new riders wear little more protective clothing than they would on a pedal cycle because they don’t realise the potential for serious injury," said PC Steve Fisher from Humberside Police. "One of the purposes of this event was to encourage those new to two wheels to protect themselves."

For further details call Mark Jessop at Hull City Council on 01482 612103 or email him on Mark.Jessop@hullcc.gov.uk.