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Week Commencing 6 May 2002

Minister urges motorists to take care around horses

Motorists are being urged to take care around horses on the roads as part of a new campaign announced last week by road safety minister, David Jamieson. A new TV filler film and supporting leaflet and poster were launched at the Badminton Horse Trials.

On average, the British Horse Society believes that there are over 3000 incidents a year involving horses. The latest DTLR figures show that for the year 2000 there were 147 horse rider casualties and two fatalities.

"Horse riders are particularly vulnerable on the road and it is important that anyone who drives should be considerate to their needs," said Mr Jamieson. "Riders have as much right to use the roads as anyone else and should be able to enjoy riding without fear of dangerous behaviour by other road users.

"Similarly, horse riders have a duty of care to themselves, their horse and other road users," Mr Jamieson continued. "Riders should never use the roads without first taking the British Horse Society’s road proficiency test. They should also make sure they wear fluorescent reflective clothing so they are more visible to motorists."

Copies of the TV filler are available from the DTLR press office on 0207 944 4654.
More @ http://www.press.dtlr.gov.uk


Poor children more vulnerable on the roads, according to report

The Government is to introduce new speed restrictions in deprived urban areas, according to a report in The Times last week. This initiative is as a result of research showing that children living in these areas are five times more likely to be hit by a car than those living in affluent areas.

The Social Exclusion Unit report points to a link between poverty and a child pedestrian’s chances of being killed on the roads. Children in deprived neighbourhoods often do not have a garden in which to play and a lower proportion tend to be driven to school by their parents. The unit’s report indicates that the government has up to now been concentrating its efforts on the wrong remedy – the provision of more road safety education for poor children.

The article in The Times went on to say that drivers will be forced to slow down by road humps, chicanes and other forms of traffic calming - with the limit reduced to 20mph on roads around council estates and other areas with a high proportion of low income families.
The Times, 30 April




New THINK! campaign launched to improve motorcycling safety

Road safety minister David Jamieson has launched a new publicity campaign aimed at improving the safety of motorcyclists. The £1.5m campaign encourages motorcyclists to ride so that they can be seen and attempts to heighten other drivers’ awareness of motorbikes.

In 2000, 605 motorcyclists were killed and 27, 607 were injured – an increase of 11 per cent and 8 per cent respectively on the 1999 figures.
The campaign, which is part of the THINK! road safety advertising, will feature a TV advert supported by radio advertising, posters and pamphlets.

"Motorcycling is becoming more popular but too many people are being killed and injured," said the minister at the launch of the campaign. "More and more people are using motorcycles and scooters and I hope this campaign will highlight the importance of being visible and vigilant.

"The advertisement shows how easy it is for a driver to be unaware of a motorcyclist. We have a dual message - drivers need to look out for bikes and motorcyclists need to ride carefully and ensure that they can be seen."
More @ http://www.think.dtlr.gov.uk/motorcycles


Register introduced for company car driving instructors

The Driving Standards Agency (DSA) has introduced a register of driving instructors who specialise in training company car and small van drivers.

Some company car drivers have attracted criticism in the past for being inconsiderate and this category is 30-50 per cent more likely to be involved in accidents than other drivers. It is estimated that between 50,000 and 77,000 fleet drivers are injured in crashes each year while at work.

The Government wants to set minimum training standards for these drivers, and this new scheme could also lead to lower insurance premiums for businesses requiring employees to drive cars or small vans as part of their work.

The register was announced in the government's road safety strategy ‘Tomorrow's Roads - Safer For Everyone’, which was published in 2000 and came into effect on 22 April 2002.

Only approved driving instructors will be accepted onto the new register upon completion of additional accredited training or once they have passed a new DSA exam, which will be introduced in July 2002.

"We want to raise the profile of training on offer to fleet drivers and their employers," said transport minister David Jamieson. "The scheme will establish an industry standard and make it easier for managers to get their drivers involved in further training."
More @ http://www.dsa.gov.uk/l



Cameras given makeover, according to The Independent

An article in The Independent last week claimed that ‘Britain’s growing army of roadside speed cameras is being rebranded as safety cameras in a bid to sell their virtues to a sceptical public’.

The report goes on to claim that cameras have had a bad press and have been largely unpopular among motorists since their introduction in the 1990s and that the DTLR is now trying to change that by linking them with safety and not speed.

The report, while largely unfavourable towards cameras, does conclude that the change in name comes ‘after new figures showing that cameras have cut dramatically the number of accidents’.
The Independent, 29 April


New education guidance leaflet published

A new road safety education guidance leaflet has been published by the Curriculum Division at the Department of Education and Skills. A copy can be obtained from the department’s website at the following address:
http://www.teachernet.gov.uk/Safety_Education_Guidance_Leaflet

DTLR announces new targets to improve bus services

Transport minister John Spellar has announced a series of performance targets to improve services for bus users. The targets have been agreed with the Confederation of Passenger Transport (CPT), which represents the vast majority of bus operators in the UK.

The CPT has committed its members to targets for improving reliability, reducing the average age of the bus fleet, increasing accessibility, and improving passenger information at bus stops.

These targets will underpin the Government’s overall target to increase bus patronage nationally by 10 per cent, which was set out in the Ten Year Plan for Transport.

"We want to see more reliable and better quality bus services that are accessible to everyone and we have set a target to increase bus usage by 10 per cent by 2010," John Spellar said. "If people are going to travel by bus they need to know the basics - where the bus goes to and what time it goes. Our surveys consistently show that the aspect of bus travel with which users are least satisfied is information at bus stops. This has to improve, and that’s why we’ve included a new target to achieve clear year-on-year improvement."
More @ http://www.press.dtlr.gov.uk