Camera partnerships launch motorcycle campaign

A hard-hitting poster designed to encourage motorcyclists to think about their riding skills and watch their speed has been produced by the UK’s safety camera partnerships.

The poster, which depicts a motorcycle that has been involved in a road traffic collision, was launched during April to coincide with other national bike events and because many motorcyclists take to the road at this time of year.

The campaign primarily targets ‘super bike’ riders due to the fact that inappropriate handling of this type of motorcycle can lead to lethal consequences. The poster will be displayed in public areas such as GP surgeries, dental practices, police stations, Post Offices, libraries, and tourist information centres.

Statistics show that in the UK during 2001 there were 28,768 two-wheeled motor vehicle casualties - an increase of two per cent on 2000.

"Tragically motorcyclists are over represented in high speed crashes," said Susan Beck, national communications manager for the safety camera partnerships. "It is vital that all bikers think about the last time they attended a riding skills course, such as BikeSafe. The safety camera partnerships are happy to advise bikers of their nearest approved training provider as we want to encourage them to get the right training to handle their bikes."

More information about training courses can be found at www.handleitorloseit.com