Government urges children to ‘Be Safe, Be Seen’ this winter

Ahead of the clocks going back on Sunday 26 October, the THINK! road safety team is planning a campaign urging children to ‘Be Safe, Be Seen’ on dark winter mornings and evenings.

Last year, 31 children were killed in pedestrian accidents during the darker months and 1, 070 were seriously injured. The campaign will highlight the fact that children should wear fluorescent clothes when out on the roads in the day, and reflective clothes when out at night.

It will feature new TV advert featuring the well known singing road safety hedgehog characters and local events organised by RSOs around the country.

In addition to the new advertising, there will be a range of supporting
media activity. Women’s magazines including Chat, That’s Life, My Weekly and She will be running advice on child visibility in October and November editions. Children and parents will also be targeted directly through editorial news coverage week commencing 20 October. In addition, ‘Be Safe, Be Seen’ themed competitions will be running on Blue Peter Online (w/c 6 October) and Channel 5 kids TV show Milkshake (for two weeks commencing 2 November).

For RSOs planning their own activity, template press materials are available – a press release, a fact sheet and stills from the new Hedgehog adverts.

These materials can be used and customised - electronic copies are available from roadsafety@fishburn-hedges.co.uk.

New ‘Be Safe Be Seen’ posters and reflective Hedgehog keyrings will be available shortly and can be pre-ordered by calling 0870 1226 236.

Please quote product code t/inf 883A for the A2 poster, t/inf 883B for the A3 poster, and t/inf 883C for the A4 poster. For keyrings quote t/inf 884.