DES gets a makeover

With the recent worrying news that drink-drive fatalities and casualties are higher than at any time in the past decade, The Portman Group’s relaunch of the ‘I’ll be DES’ campaign could hardly be more timely or important.

With new-look materials to encourage more motorists to become a designated driver, DES has the backing of both the DfT and the British Beer and Pub Association (BBPA).

Packed in prominently branded conference bags, DES resource packs will be made available to road safety and police officers across the UK, with British Forces Overseas also adopting the campaign.

In the four years the campaign has been running millions of DES items have been distributed. The BBPA’s support will ensure that pubs and clubs nationwide can get hold of a Licensee Pack to encourage designated drivers in their premises.

To obtain a DES bag, email info@portmangroup.org.uk – subject to availability.