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MEMBER NEWS - UPDATED 27 OCTOBER 2003

Greater Manchester campaign enters new phase
The ten road safety teams in Greater Manchester, together with Greater Manchester Police, have joined forces for the latest phase of the ‘Commit it to Memory’ publicity campaign.

According to the teams, most crashes in Greater Manchester involve pedestrians - particularly children - and happen on residential side roads near to their homes. Most child pedestrians are knocked down when running out between parked vehicles.

The new campaign features an image of a child hidden between parked cars with the tag line, ‘I live here! This is my street. Can you see me?’ The commercial is designed to remind drivers and riders to be aware and to look out for children, and asks them to slow down to 20mph in residential areas.

Over 200 buses throughout Greater Manchester are carrying the message and 75,000 leaflets have been distributed throughout the area. Local radio stations are also carrying the message, ‘Commit to memory ….crashes are no accident’.

For further information visit the Greater Manchester Road Safety website at www.gmroadsafety.co.uk