New ‘Think! Slow down’ radio campaign to break later this month

The DfT is to launch a new burst of ‘Think! Slow down’ publicity later this month.

"Over 70 per cent of drivers regularly break the speed limit," explains the DfT’s Lisa Gossage. "Speed is by the far the biggest single contributory factor in the majority of road accidents - yet many drivers do not see going a few miles over the limit as a problem."

According to the DfT, around two-thirds of all accidents where people are killed or injured happen on roads where the speed limit is 30mph or less.

Most drivers will not be aware that the average family car travelling at
35mph will need an additional 21 feet (six metres) to stop, compared with one travelling at 30mph.

Exact timings for the new campaign, which will feature radio advertising, have yet to be made public.

For further information see the Think! road safety website:
www.thinkroadsafety.gov.uk, or the briefing sheet contained in the members’ section of this website. The members’ section is password protected – LARSOA members can obtain the password from secretary, Brian Hogarth, bhogarth@bun.com.