Lincolnshire launches ‘Red Routes’ road safety scheme

The Lincolnshire Road Safety Partnership (LRSP) launched its Road Safety Red Routes campaign – offering targeted advice to help motorists remain safe on the county’s roads - on 15 August.

Lincolnshire’s 12 Road Safety Red Routes have experienced an unacceptably high number of collisions in recent years and the scheme aims to make the public aware of locations where accidents have been occurring.

While the main element of the campaign is highly focused education and advice, it also incorporates commitment from the LRSP and its partners to help improve the situation. As such, there will be increased police presence along the routes and - where appropriate - the deployment of safety camera technology and engineering solutions.

Red road signs will be displayed at strategic locations along the 12 routes to highlight the scheme and focus attention on the routes - and at some locations fatal collision comparisons will be detailed.

There are also 12 individual route leaflets showing a map of the route, collision sites, engineering schemes, camera sites, and the problems motorists face. There is also a generic leaflet explaining the scheme.

For further information visit www.redroutes.com or contact Steven Batchelor, LRSP communications manager, on 07760 345823.