Posters highlight teenage pedestrian dangers

As part of the THINK! campaign addressing the issue of teenage pedestrian safety the DfT is shortly to run a poster campaign using Adshell sites.

The campaign will utilise two existing posters, 'Game Over' and 'You Lose'. The posters are designed in the style of computer game graphics and show teenagers the dangers of two major distractions - mobile phones and personal stereos - when using the roads as pedestrians.

The poster campaign will run in the 2nd and 3rd weeks of September using Adshell sites within 100 yards of schools or newsagents/confectioners.

The posters (code no: T/INF/807) are also available to RSOs in a variety of sizes and can be obtained by telephoning 0870 122 6236.