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Businesses launch £50,000 road-safety lobby
A notorious stretch of road in southwest Scotland is the focus of a new road safety campaign by a local radio station and a ferry company, which includes electronic billboards with a real-time casualty count.
The southern section of the A77, which runs from Ayr to Stranraer, is being targeted in a £50,000 campaign by West Sound Radio and Stena Line.
While promoting safe driving, the organisers also want to persuade the Scottish Executive to pay for an upgrade.
The road has an unusually high number of blind corners and very few places for overtaking. In the past three years alone there have been 340 accidents, including 17 fatalities.
The Guardian Angel campaign centres on an upgrade petition, which will be presented to the Scottish parliament in June. People can add their names by visiting the dedicated site, .
A series of radio advertisements, which aim to prevent accidents by reducing speeding and cutting driver numbers, launched recently on West Sound and sister stations West FM and South West Sound.
West Sound and Stena are hoping to get permission from the Scottish Executive to allow them to set up the billboards at major roundabouts in Ayr in the next couple of weeks. There is also a series of posters for the motorway.
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