THINK! team launches car seat campaign

The THINK! team is currently running a campaign to try and ensure that children up to the age of 11 years are using the correct child car seats.

Around six per cent of children aged 0-4 years are unrestrained in the rear of cars and this figure rises to 15 per cent of 5-13 year olds. In addition, around five per cent of children aged 0-13 years are unrestrained in the front passenger seat.

What's more, these figures do not account for children using the wrong car seat for their age, using an adult belt alone when they should be in a booster seat or cushion, or incorrectly fitted car seats.  

"The aim of the campaign is to make parents and carers more aware of the need to properly restrain their children at all times and to increase the use of appropriate child car seats," says Glyn Robinson, Think! publicity manager. "We are doing this by advising them of the correct car seat to use for the age of their children in parenting and women's interest magazines."

The campaign features two Broken Toys advertisements - Rattle for parents and carers of children birth to 4+ and Action Man for parents and carers of children 4-11 years. The ads will appear in parenting and women's magazines during August and September.