Make it ‘none for the road’, campaign urges

Just a soft one is the message going out from Derbyshire County Council this summer - via a new campaign to encourage drivers not to drink any alcohol at all.

Although drinking and driving is less socially acceptable than it used to be, temptation is greater during the summer months when a leisurely drink at the pub, or at a party or barbecue, can seem like not such a bad idea. But even a small amount of alcohol can affect your driving.

To promote this message Derbyshire County Council and Derby City Council have teamed up with RAM FM from 26 July to run a competition on air. Callers get the opportunity to win a visit from the station's ‘Black Thunders’. The team will deliver ‘a soft one’ to the winners’ workplace along with drink drive freebies such as mouse mats, fridge magnets and advice leaflets.

"It's easy to think a quick drink after work isn't a problem but even small amounts of alcohol can affect driving ability," said Aidan Ryrie, from Derby City Council Road Safety Projects Office. "The message is clear - if you want to chill out after work and you are driving, make it a soft one."

The campaign will be supported by bus back advertising which is running for one month from 26 July.

For further information contact Shonagh MacKenzie on 01629 585269 or shonagh.mackenzie@derbyshire.gov.uk.