Bracknell businesses targeted by drink drive roadshow

Bracknell Forest Borough Council’s road safety team held a Driver Awareness Day for local businesses on Thursday 4 December to reinforce the message about the dangers of drinking and driving.

The day kick-started the local Drink Drive Roadshow that took place across the Borough in the lead up to Christmas (9-19 December inclusive). Speakers included John Osborne, director of environment for Bracknell Forest, Chris Pickett, RSO, who gave a presentation on how to avoid the morning after and Professor Frank McKenna a psychologist from Reading University.

Local businesses in attendance included ICL, Waitrose, 3M, Boeringer Ingleheim, Daler Rowney, Siemens, Hewlett Packard, BMW, Cable and Wireless and Dell Computers.

RSOs also used the day to explain the new legislation concerning the use of hand-held mobile phones in cars.

"During the festive season we hear so many horror stories about accidents involving someone who has been for a drink and then taken the fatal decision to drive home," said councillor Mary Ballin. "The simple message is don’t drink and drive but the purpose of the roadshow was to educate people about what is a safe amount to drink - and about the effects it has on the body."