Drink drive roadshow tours colleges with Rock FM

The Lancashire Partnership for Road Safety toured Lancashire colleges during the first week of December to dispel myths about drink driving.

The Lancashire Partnership teamed up with popular teen radio station Rock FM in order to communicate the real and horrific dangers of drinking and driving. The tour was hosted by the Rock FM breakfast show presenters, Dixie and Gemma Dee and took place over lunchtime periods.

The roadshow featured interviews with police officers that frequently have to attend drink drive crashes. They spoke frankly to students about the devastating effects of drink drive road crashes and gave breath test demonstrations.

The roadshow also included an exclusive interview with a young drink drive victim, Kevin Fraser, who spoke of his drink drive crash and the devastating effect it has had on his family, his friends and his personal life.

Kevin, who is visibly disabled, warned others of the life changing affect just one drink could have. He spoke from real experience to students who think they are invincible, and explained that looking back he can say with absolute certainty that it was not worth the one drink that caused him to crash his car. Kevin is a living reminder that this can happen to anyone.

"The consequences of drinking and driving have been presented to students in a very frank and honest manner - both the police officers and Kevin have spoken in a no holds barred fashion," Kate Gaynor, communications assistant for the Lancashire Partnership said. "This is not simply a deliberate attempt to shock. Rather, with the majority of drink drive crashes involving young people aged between 17 and 24 years, it is the reality."

The Partnership has developed new materials to specifically target young people and Bomba drinks supported the roadshow by giving away free non-alcoholic energy drinks - an alternative for designated drivers.

For further information please contact the project team on 01772 534531.