THINK! team publishes guide to advertising usage rights

The DfT THINK! team has published guidelines on advertising usage rights to assist road safety professionals.

"We are keen that the powerful THINK! advertising we invest heavily in researching and developing receives the widest exposure, so we have the best chance to positively influence the attitudes and behaviour of all road users," says Alice Evans, Communication Directorate, DfT. "As a result, whenever we produce new advertising we meet all the costs for research, production, media, evaluation and support materials like leaflets and promotional items. Aside from these one-off costs, we also pay usage fees."

Click here to read the guidelines.