THINK! team unveils festive drink drive plans

The DfT THINK ! campaign will be running its latest drink drive TV and radio ads again for four weeks nationally in the build up to the festive season. The TV ad will also be shown in cinemas for one week.

The key media dates include:

• Drink drive TV campaign: 7 December 2004 - 2 January 2005.
• Drink drive radio campaign: 6 December 2004 - 4 January 2005.
• Drink drive cinema campaign: commencing 10 December 2004.
• Drink drive promotional materials: Available to order now.

For more details or to order campaign materials visit the THINK! website: www.thinkroadsafety.gov.uk or contact Nikki nikki.edwards@dft.gsi.gov.uk

Footnote
Also in the run up to the festive season, a new cinema advertisement highlighting the 'Jekyll and Hyde' effect that binge drinking has on women who drink to get drunk was launched last week by responsible drinking campaigners, The Portman Group.

"Among young women aged 16-24, the proportion drinking more than 35 units per week has more than tripled over the past 15 years, rising from 3 per cent to 10 per cent,"commented Jean Coussins, chief executive of The Portman Group.

For further information about Jeckyll and Hyde visit:
http://www.portmangroup.org.uk