Seatbelt campaign to run in January

The THINK! team has announced plans for another burst of its Backwards commercial in January, to urge drivers and passengers to belt up.  

"The campaign's primary target audience is young men aged 17-24 years, although there is a tendency among adults of all ages to sometimes travel without a seatbelt," says Glyn Robinson, Information Officer with the THINK! team. "The DfT's aim is to persuade people that even if you are only going a short distance and not travelling fast you should still wear a seatbelt."

The Backwards commercial shows the aftermath of a car crash where three young male occupants are not wearing seatbelts. The film goes into reverse and stops with the men getting into the car, this time they all put their seatbelts on and during the same crash are not hurt.

The campaign will run on national television from Monday 3 to Sunday 9 January 2005.  

Campaign posters and leaflets and can be ordered from THINK! website, or telephone 0870 1226 236

For further information visit: www.thinkroadsafety.gov.uk.