'Yule Rue the Day', DfT campaign says

The 2004 Christmas road safety drink drive campaign was formally launched last week by transport secretary Alistair Darling.

The campaign warns drivers that it takes less than they might think for driving to be impaired by alcohol, and highlights the potential dangers to both motorists and other people.

To support the campaign, the DfT has developed partnerships with a wide range of organisations who will be reinforcing and extending the drink driving message. Initiatives include anti-drink drive messages on milk cartons, non-alcoholic cocktail messages in pubs, and displays in selected off licences, bars and pubs chains.

"You can't calculate your own drink/drive limit and the only safe way is not to drink and drive," said Alistair Darling. "The majority of law-abiding motorists are fed up with the reckless minority of drivers who continue to take unacceptable risks by drinking and driving. This is why we have taken new police powers in the Road Safety Bill to toughen up the penalties for the worst offending drink drivers and other irresponsible drivers".

More @ www.dft.gov.uk/pns/Display.