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Christmas blitz on London's drug drivers

An anti-drug drive campaign will launch in London - at a time when the focus is traditionally on drink driving.

The campaign will launch on 19 December on the back of new research showing that almost 40% of young drivers get behind the wheel while under the influence of drugs.

The survey of 2,000 young drivers also found that 57% of respondents readily admitted that their driving had been impaired - and almost one in five confessed to having been 'very impaired' while driving.

The findings prompted LARSOA London to join forces with Green Flag Motoring Assistance to launch a media campaign to highlight the risks.

The campaign, which is supported by the Metropolitan Police, comprises advertising on a youth radio station, complemented by a 'micro site' covering drug driving and its penalties. Posters will also be distributed throughout the capital.

Liz Barkwith, press officer for LARSOA London, said: "At this time of year we traditionally concentrate on drink driving.

"However, while it is important that we continue to promote the 'don't drink and drive' message, it is also vital that we don't overlook the large number of young drivers putting their lives at risk by driving under the influence of drugs. We hope that by raising the profile (at this time) we will reduce the numbers of people killed and seriously injured over the festive period." 

Simon Ettinghausen, Chair of LARSOA added: "London is the fourth LARSOA region to launch this type of major drug drive campaign. I am delighted that so many partners, from the public and private sectors, have worked together to bring this important message to young people."

For more information contact Jan Deans on 07980 851 360, or usefulpropaganda@aol.com