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Michelin man promotes cycling course
An iconic Michelin man known as Bibendum is encouraging pupils from primary schools across Stoke-on-Trent to undertake Bike2Basics cycle safety training.
Almost 80 schools have taken part in the course for 7-9 year old pupils, which is funded by the NRSI (Neighbourhood Road Safety Initiative).
In addition to Bibendum, the major local employer Michelin (whose UK headquarters are in Stoke-on-Trent) is also providing high visibility bibs for young cyclists and instructors participating in the training.
For further information contact Stuart Aldridge on 01782 232066, or firstname.lastname@example.org