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Tiredness campaign back for festive season

A fresh run of the THINK! driver tiredness radio campaign will air over the festive period.

There will be two bursts of activity during Christmas (22-24 December) and New Year (30 December - 2 January) - a time when people are likely to be driving longer distances to visit family and friends.

The campaign, which highlights the importance of taking a break on long journeys, will comprise radio advertising, partnership marketing activity and PR.

Promotional materials can be ordered from the THINK! website, www.thinkroadsafety.gov.uk

www.larsoa.org.uk