Road safety kicks off at Turf Moor

In association with the national THINK! campaign, Lancashire County Council's Road Safety Group sponsored Burnley Football Club's First Division match against Gillingham on Saturday 7 February.

As part of the sponsorship, drivers were reminded 'Don't Drive Tired' and free stickers, air fresheners and leaflets carrying the fatigue message were available for fans on the day.

Youngsters attending the match were given free reflective Burnley Football Club stickers to remind them to 'Be Safe, Be Seen' during the winter months.

"The link with Burnley Football Club provided an ideal opportunity to access the local community and raise awareness of road safety messages to a key target group - young active people," said Hazel Harding, leader of Lancashire County Council. "We are committed to continuing to improve safety on the County's roads - the work of the THINK! campaign sits well with the County Council's own vision of Travel Easily and Safely."

Burnley's chief executive, Dave Edmundson, said of the campaign: "Burnley Football Club is delighted to be one of over 60 Football League Clubs supporting the THINK! road safety campaign. Football provides the perfect medium for speaking to young men and families, the target audience for most THINK! campaigns.

"Burnley FC is at the heart of our local community and there is much we can do to raise awareness of road safety initiatives."

For further information contact Stephen Axon on 01772 533194, stephen.axon@css.lancscc.gov.uk