Belt up Bradford campaign launched

Sexy super heroineSeat Belt Girl has been recruited to front a year long campaign to cut the number of deaths and injuries on Bradford's roads.

The leather clad cartoon babe features on one of several eye-catching adverts on Metro buses to persuade people to 'belt up' - and to specifically catch the attention of young men.

Other campaign messages include 'get a black belt in self defence' and 'flat out = flat line, speed kills'.

The campaign is particularly aimed at three groups of people - men who drive too fast, young drivers and their passengers who do not wear seat belts, and child pedestrians and their parents.

The campaign launched on Monday 7 February with two buses carrying warning slogans and a huge seatbelt wrapped across the front of City Hall.

In additon to the buses, the messages will appear on leaflets in schools, libraries, surgeries and sports and health centres as well as on beer mats in pubs and restaurants.

For more information contact road safety officer Sue Snoddy, on 01274 434642.