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THINK! renews deal with Superbikes Championship
DfT last week announced the THINK! campaign's continued support for the 2005 British Superbikes (BSB) Championship. As 'Official Supporter' of BSB, the new deal gives the THINK! motorcycle safety campaign opportunities to promote its messages at races.
The Championship comprises 13 races between March and October at locations throughout the UK. Each event attracts an average of 22,000 spectators and is broadcast live on Sky TV, with highlights expected to be shown on terrestrial television.
The deal will enable THINK! to continue to build a relationship with motorcyclists, and provides an excellent opportunity to highlight road safety messages including the promotion of advanced riding skills assessment. The sponsorship deal will use the strapline, 'THINK! Save racing for the track'.
The sponsorship activity will be complemented by press advertising that will be running in motorcycling magazines throughout the season, and a programme of PR activity.
THINK!'s partnership with BikeSafe will continue, with BikeSafe assessors on hand at events to encourage spectators to sign up to a skills assessment day.
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