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Camera partnership launches 'catchy' young driver campaign

The Essex Safety Camera Partnership (ESCP) has launched a new campaign targeting young drivers.

The campaign is based on the quirky 1970s song Transfusion by Nervous Norvus. It comprises a 'catchy' radio commercial and two posters that will be displayed in washrooms in pubs, clubs and bars across Essex.

A credit card-sized DVD (see below) has also been produced, which will be handed out to young people. It includes a crash reconstruction, photos of serious car crashes involving young people in Essex, and interviews with the emergency services and victims.

ESCP liaison officer, Rachel Whitelock, said: "We know that speed is a factor in approximately a third of all accidents, and speed and inexperience is a particularly lethal combination.

"We hope that this campaign will make young drivers think before they put their foot down and risk their lives, and the lives of those around them. We are very excited about the approach we are using."

The DVD is also designed to help educational establishments provoke discussion among students about road safety and speed. Essex Road Policing Units will be handing the DVD to young drivers they stop during the course of the campaign.

For further information on the campaign or to request a copy of the DVD, visit www.essexsafetycameras.co.uk/youngdrivers

To hear the radio commercial click here.