New teen road safety poster campaign launched
TfL is tapping into young Londoners' dreams for the future in a new poster campaign warning teens of the dangers they face on the capital's roads.
The three new posters are the latest phase of TfL's 'Shattered Lives' campaign, which began in November with the launch of a cinema ad, and will extend to radio and TV advertising in March. The campaign aims to alert teens to the consequences of not paying attention when near to or using roads.
The ads feature a future footballer, high jumper and lead ballerina flying through the air after stepping into the path of a car. All the ads feature the line 'Don't die before you've lived' and the message 'Every day a teenager is killed or seriously injured on London's roads'.
Jenny Jones, the Mayor of London's road safety ambassador, said: "Shattered lives is a warning about broken dreams and loss. Every time a young person is run over, our world loses a bit of its future."
For further information contact Janet Kirrage, Road Safety Education Manager, JanetKirrage@streetmanagement.org.uk, (020) 7027 9245.
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