THINK! team publishes annual survey results

The THINK! team has published the results of a survey carried out in November 2006 to monitor changes in public attitudes and behaviours with regard to road safety. The full report will shortly be published on the THINK! website, but the key findings are summarised below.

• There is increased recognition of the THINK! brand - prompted awareness is 82% overall. The brand it is regarded very positively by respondents, who described it as influential, thought provoking and helpful.

• There is a clear correlation between inexperience and danger denial.

• There is a strong gender divide, with women claiming safer attitudes and behaviours than men.

• Attitudes to drink and drug driving are hardening, with more people completely agreeing that these behaviours are dangerous. However, the number, although still very small, of those completely disagreeing that it is dangerous has increased.

• In contrast, speed is increasingly seen as socially acceptable, with fewer people completely agreeing that breaking speed limits is dangerous.

• Using a mobile phone when driving is also increasingly acknowledged as dangerous, although around a fifth still admit to doing so without hands free, and 23% with hands free.

• Most people now use seatbelts most of the time but there are still a large number of people who don't use them for all journeys. 28% claim not to wear a belt in the back seat some of the time, and 12% in the front seat.

• The majority of respondents do not believe that the driving test prepares you for the roads or makes you a safe driver.

The full survey results will be published shortly on the THINK! website.

04.12.06 - Motorists voice safety concerns in survey