BRAG launches 'WASTED' campaign

BRAG has launched a new publicity campaign, Wasted, to raise awareness of the dangers of drug driving among young drivers.

BRAG (Bexley Road Safety Action Group) comprises young people aged between 14 and 19 years, who take action on road safety issues affecting their age group.

The campaign features large posters on outdoor advertising panels to remind drivers that driving under the influence of drugs, whether illicit substances or some prescribed medications, is against the law and carries the same penalties as drink driving.

Over the coming months, BRAG will extend the campaign to include publicity materials in the borough's schools and youth organisations.

Speaking at the launch, Pippa Nunns, co-chair of BRAG and sixth-form student at Townley Grammar School for Girls, says: "Drugs affect your mind and body in various ways that mean you aren't able to drive safely. Not only that, the effects can last for hours or even days. For example, did you know that cannabis shows in urine for up to four weeks after taking it?

"The police are now much better at recognising signs of drug use, so you're more likely to get caught. The penalties are the same as for drink driving. You face a minimum one year driving ban, a fine of up to £5,000 and six months in jail."

Cllr Ron Brown, chair of the Road Safety Consultative Committee says: "The Wasted campaign has been designed by young people for young people and BRAG has done an excellent job in creating a striking poster to influence their peers.

"The campaign is launched just as a new code of practice is introduced nationally, which means that drivers will be compelled to undertake roadside impairment tests if the police suspect they are driving under the influence of drugs."