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No incentive for revellers to take the soft option

Pubs that charge high prices for soft drinks could be undermining efforts to cut drink driving, according to Lancashire Trading Standards.

A countywide survey of 72 pubs revealed that in many pubs and clubs soft drinks are no cheaper, and often far more expensive, than beer. The range of prices was vast with a mineral water costing anything from 50p to £2.00.

Only four pubs declared that they were running a 'designated driver' scheme, under which the driver of a party receives free or discounted drinks, during the festive period.  

The survey showed that, on average, a small glass of cola or lemonade will cost the pub goer 97p, with the average price for a half-pint of beer being £1.00. Fruit juices and mineral waters were priced at over £1.00, with cordials such as orange squash costing on average 42p per glass.  

Jim Potts, chief Trading Standards officer, said: "We're disappointed that so few pubs have signed up to the designated driver campaign, and are doing nothing to encourage drivers to take the 'soft option'.

"It is surprising because the campaign is actually run by the drinks industry and recognises that the trade has a part to play in encouraging responsible use of alcohol."

For further information contact Mike Warren on (01772) 533537, or
mike.warren@css.lancscc.gov.uk