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New THINK! biker posters - now available

Posters to support the new THINK! bikers campaign, which breaks at the end of this month, are now available for RSOs to order.

The Take longer to look for bikes posters can be pre-ordered from the RSO section of the THINK! site from Monday 9 January. Orders must be placed by Thursday 19 January to ensure delivery before the start of the TV, radio and six-sheet poster campaign on 30 January.

The campaign targets drivers and riders separately with specific safety messages - to prevent either side opting out. The new ad also contains a clear call to action to try and bring about behavioural change.

For further information about this campaign see the feature in the right hand column of the homepage or contact Britta Stones , Britta.Stones@dft.gsi.gov.uk.