Camera scheme launches biker campaign

The national Safety Camera Scheme has launched an advertising campaign targeting motorcyclists. The campaign broke in the July issue of Bike magazine and targets bikers during the summer months when they will be enjoying good riding conditions.

"The message behind the ad is deliberately subtle," says Susan Beck, spokesperson for the Safety Camera Scheme. "In an ideal world we would like bikers to ride within legal speed limits at all times but riding safely is just as important.

"Road Casualties Great Britain was published earlier this month and during 2003 biker casualties increased by 14 per cent. The real tragedy is that some of these crashes could have been prevented. High speed accounts for a significant proportion of tragedies and using the roads like a 'race track' is dangerously unsafe.

"Super bikes or race bikes can and do have the capacity to travel at very high speeds," Susan Beck continues. "All we are trying to say in the ad is that bikers should consider retraining if they upgrade to a highly powered machine. Hopefully with the right training for the right bike we can help bikers to keep biking safely at all times."

For further information about the campaign contact Susan Beck, susan.beck@nationalsafetycameras.co.uk.