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OTHER NEWS IN BRIEF - W/C 5 JULY 2004

Don't drive tired returns to airwaves
The latest burst of THINK! radio advertising highlighting the importance of not driving when tired begins on Monday 5 July.

One in five road accidents on motorways and other monotonous roads is caused by someone falling asleep at the wheel.

The latest campaign once again focuses on 'microsleeps' – the brief doze that can be fatal. Microsleeps last between two and 30 seconds and normally occur when a driver is tired but trying to stay awake.

More @ http://www.thinkroadsafety.gov.uk

MBE for Scottish road safety professional
Jim Truscott, North Lanarkshire Council’s senior road safety education officer, was awarded an MBE in the recent Queen’s Birthday Honours list.

Jim has worked in road safety in Scotland for over 30 years - in a range of practical and management roles.

In addition to his work in the local authority he has been involved with most of the national road safety organisations.

He is a past chair of IRSO in Scotland. In his work with IRSO he assisted in the successful campaign to achieve statutory responsibility for road safety. During his time as chair of the SRSC he played a leading role in the development of a national strategy for road safety education in Scotland.

In recent times his work has taken has him to Africa to assist in the development of road safety in Zambia.

Northern Ireland drugs-driving figures shock
Incidents of drug driving in Northern Ireland have more than doubled since 1997 and the menace has been described as a ‘ticking time-bomb’ which threatens road-users across Ulster.

A meeting of Omagh District Policing Partnership last week heard police connect the problem to the soaring levels of drink driving and call for greater awareness of the issue. There were 82 cases of drug-driving last year - up from 39 in 1997. And the number of detections is likely to rise as police introduce specialist equipment for roadside drug testing.

The figures include those using prescription drugs inappropriately. Omagh inspector Billy Williams said this was a particular problem when mixed with alcohol. "People may not be taking (prescription) drugs to the extent they are unfit to drive, but they are mixing it with alcohol and this is very dangerous," he said.

He added that 91 per cent of positive alcohol samples taken from drivers had an ‘impairing drug’ that exacerbated the effect of the drink.

More @ http://www.belfasttelegraph.co.uk
Summer drink drive campaign coincides with Euro 2004
The Lancashire Road Safety Project launched its summer drink drive campaign to coincide with the Euro 2004 kick off. The campaign urged football fans to leave their car at home and plan transport. Posters promoting this message were distributed to pubs across Lancashire.

Football is the most popular sport among young males in the north of England and recent figures show that young men under 30 have the most drink-drive related crashes. June is also the month when more drink drive convictions occur - perhaps due to the combination of the sunny weather, barbecues, booze and football.

"We wanted people to enjoy themselves but to Think! ahead and make arrangements for getting home such as a taxi, bus, lift from a friend or walk," says the Project’s Cheryl Brown. "Our aim is to educate the public that they shouldn’t drink at all if they are driving. It is also important to be aware of the morning after effect if drinking the night before."

Radio adverts advising listeners of the rate of alcohol dissipation from the body, the morning after effect, the consequences of drinking and driving were also aired prior to Euro 2004 matches, and the morning after a match - focusing on the ‘you may still be over the legal limit’ message.

The campaign will continue throughout the summer with the message ‘If you are staying out for the summer - stay out of the car in the morning’.

For further information contact Cheryl Brown, cheryl.brown@env.lancscc.gov.uk
RoSPA seeks to make high performance car drivers safer
RoSPA has signed up a team of driving instructors to concentrate on high-performance car buyers. The aim is to link with manufacturers to give customers one-to-one instruction on how to get maximum enjoyment from their vehicles. The team can also be called in by fleet managers or individuals.

As well as making people more capable and safer drivers, specialist advice will help them to understand the car's full potential. On-road and track sessions will be used to ensure they can enjoy their vehicle's full handling and technical capabilities.

"We have set up a team of 10 people based around the country who are all trained to the highest RoSPA and Driving Standards Agency levels," says Charles Davis, RoSPA head of driver and fleet solutions.

"We want manufacturers to take advantage of RoSPA's expertise by offering our tuition as part of their sales package. But we are also happy to deal with fleet managers or individuals. Our team will liase with customers so that training can be tailor-made to each person's needs."

For further information contact Roger Vincent, RVincent@ROSPA.com.
Saab unveils alcohol lock-out concept to discourage drink driving
Saab is developing a unique, miniature alcohol-sensing device that will encourage drivers to observe drunk-driving laws.

The Saab Alcokey includes a small mouthpiece in the car’s key fob. A transponder communicates with the car’s electronic control unit, immobilising the engine if a driver’s breath sample is found to contain alcohol above the permitted level.

The device could be made available as an accessory through Saab dealers, and is currently under evaluation and development in response to increasing concern about drunk-driving among companies responsible for operating large vehicle fleets.

Tests with a prototype for the Saab 9-5 model are expected to verify its reliability and accuracy. The concept is intended as a convenient and inexpensive means of measuring a driver’s alcohol level without the need to install more costly, fixed apparatus inside the car. In commercial production the Alcokey would cost around £165.

Saab believes that many companies operating large car fleets, with employees driving a great deal on business, are anxious to demonstrate their social responsibility by having an alcohol-monitoring device fitted as standard. In some countries it may even become mandatory to fit them.
Euro NCAP test shows cars still fail to protect pedestrians
Car manufacturers are still failing to offer adequate pedestrian protection in the event of a crash, according to the RAC and motoring experts.

Some models received only one or two-star ratings for pedestrian safety in the latest batch of results from the European New Car Assessment crash- test Programme (Euro NCAP).

The RAC says it is ‘concerned by the slow progress of some manufacturers on pedestrian safety’. RAC Foundation executive director Edmund King added: "If some cars can achieve three stars for pedestrian safety then other manufacturers should be making a greater effort to catch up."

Andrew Howard, head of road safety for the AA Motoring Trust, said motorists tended to put themselves first. "If the star system cannot create market demand for cars to protect others we will have to get Europe to legislate for it," he said.

Roger Dowden, head of the school of automotive engineering at Swansea Institute of Higher Education, agreed. "The fact that so many 4x4s on the school run still sport bull bars - probably the most dangerous device in this context - means that it is likely to be the legislative approach that will be most successful in improving the Euro NCAP pedestrian safety rating across the board."

More encouragingly, the latest figures showed that of the 12 vehicles tested, eight achieved the maximum five stars for occupant protection. Three others got four stars and the remaining vehicle got three stars. Among the five-star vehicles were two open-top convertibles - the Saab 9-3 and the Renault Megane CC.

Although the Saab 9-3 convertible took five stars for occupant protection, it scored only one star for pedestrian safety. The Vauxhall Astra and the Fiat Doblo also got only one star for pedestrian protection.

More @ http://icwales.icnetwork.co.uk
Derbyshire launches SCP recruitment campaign
Derbyshire County Council has launched a campaign to recruit school crossing patrols to fill vacancies around the county. The council has 312 crossing locations and currently has 37 vacancies.

As part of the campaign, posters will be sent to parish, borough and district councils, schools and libraries to highlight the need for new recruits. They will also be put up at bus shelters on main routes around the county and radio advertisements will run on local stations during the four-week campaign.

"Derbyshire’s school crossing patrols provide an invaluable community service in helping our youngsters cross busy roads safely," said county council cabinet member for public protection and transport Councillor
Walter Burrows (pictured). "We are keen to fill vacancies and establish a bank of deputy patrols to provide relief cover. It is a great chance for people to help their local community and meet new people, while earning some extra money."

Further information about the campaign can be obtained from
Catriona Cummings, catriona.cummings@derbyshire.gov.uk
‘Spike’ helps promote Child Safety Week in Peterborough
To help promote Child Safety Week (21-28 June), Peterborough City Council arranged for
Spike the hedgehog to make a special appearance at Beeches Primary School, Peterborough.

Peterborough City Council’s RSOs used Child Safety Week to highlight a number of key road safety messages for children and parents, through pedestrian training, to reduce child casualties.

Some 40 schools participated in this year’s pedestrian training scheme, which is now in its fourth year. "Pedestrian training involves a short walk around the local area, in the street and outside the school, to introduce basic rules of the road to help children stay safe on their journey to school," says
Clair George, RSO. "Throughout the training the basic messages, Stop, Look and Listen are explained and a strong emphasis is placed on the importance of holding hands.
Parental involvement is paramount as they can set a good example to their children."
£200 prize for road safe student
A student has won £200 towards driving lessons from Lancashire County Council's Road Safety Group.

Toby Elles, 16, a sixth form A/S level student from Lancaster won the prize after seeing the Group's Theatre in Education production Never Saw the Day. The road safety drama looks at the issue of speed, peer pressure and the lasting effects of a road crash on a group of friends.

Students were asked to fill out a questionnaire before and after the performance to gain feedback on their attitudes to driving and whether the performance had any effect on them. Toby's questionnaire was picked out from thousands of entries.

"I really enjoyed the production, it made me think about the cost of speeding, not only to yourself but to others around you," said Toby, a theatre studies student. "Never Saw the Day has really enforced driving safely, something that I will take with me when I'm out on the road."

Students who saw Never Saw the Day also received a '1 in 5' booklet, which reminds them that they have a one in five chance of having a crash within the first year of driving.

For further information contact:
Neil Graham, neil.graham@css.lancscc.gov.uk
Doctors 'to put brake on drivers'
People with long-term health problems and those on regular medication could soon be ordered to stop driving.

The British Medical Association (BMA) is drawing up guidelines on who should be allowed to get behind the wheel of a car and who should not. It comes amid fears that some people could be putting themselves and others at risk.

The move was announced at the BMA's annual conference in Llandudno. Doctors are examining how various health conditions affect a person's ability to drive. They are also looking at the impact of medicines, ranging from painkillers to powerful anti-cancer drugs.

"We are thinking directly about illnesses and indirectly about the drugs that are used to treat illnesses," said
Dr Vivienne Nathanson, the BMA’s head of science and ethics. "We are also looking at self-medication for simple illnesses like hay fever - whether people who are taking them are fit to drive, how they can assess that, and how they can be helped to understand the law."

The guidelines will also look at the impact of illicit drugs, like cannabis and cocaine, on a person's ability to drive. "We will look at how much cannabinoids affect ability to drive and how long those effects last," said Dr Nathanson.

The BMA hopes the guidelines will help GPs and other doctors to give patients better advice on when they should and should not drive. They also hope it will encourage more people not to get behind the wheel if they have taken powerful medication or illicit drugs.

More @ http://news.bbc.co.uk/1/hi/health/3850953.stm
Cycle safety magazine – deadline for summer issue looms
The summer edition of Cheshire Road Safety Unit’s cycle safety magazine for Year 7 pupils is about to go to print – the deadline for orders is Friday 9 July.

The Zone is described as a colourful, lively magazine that provides information, activities and advice on safer cycling for younger teenagers. Topics covered include bike maintenance, helmets and clothing, cycling behaviour and planning safer routes.

It is an ideal resource to support Year 6 cycle training programmes, Safer Routes to School projects, after school projects (guides/scouts road safety badge, etc) or as induction/transition material for children moving on to secondary school in September.

Prices range from 34p per copy for orders of up to 1000, to 30p for orders over 5000 – plus postage and packing.

For further information or to place an order contact, zoneorders@masonsgroup.com
Pub goers face road safety quiz questions
Pub quiz competitors in Lincolnshire have been advised to brush up on their road safety knowledge if they plan to take part in quizzes in the region.

Local road safety officers have come up with a database of questions based on knowledge of the Highway Code, believed to be the first of its type. Members of the North Lincolnshire Road Safety Partnership hope the scheme will educate motorists on laws and regulations they may be breaking - sometimes inadvertently. They believe the scheme is unique in the UK and are encouraging questionmasters to get in touch with them.

"We hope people will go away and brush up on their knowledge of the Highway Code," said
Pete Scott, North Lincolnshire Council's traffic and road safety manager. "It's simple stuff but I'm sure many people who take part in these quizzes will get caught out."

Anyone who runs a quiz and would like to receive the road safety questions can contact
PC Rob Hindmarsh on (01724) 282888.

More @ http://www.thisisscunthorpe.co.uk