Please close this window to return to the LARSOA news pages

Drink drive campaign wins LARSOA award

A drink drive campaign created by The Union for Road Safety Scotland has been named LARSOA campaign of the quarter for the period April - June 2006.

The campaign of the quarter competition recognises what the LARSOA website project team considers to be the most innovative and creative new road safety campaign or initiative covered on the weekly newsfeed.

Reality Bites, a drink drive TV commercial, veers away from the use of loss of life and injury - instead focusing on financial and lifestyle consequences. The commercial shows a drink driver being stopped by police - but he is then confronted by his six year old son asking him why he had to drink, and who will take him to school? At the police station he is confronted by the image of his pregnant wife worried about their future, and then his boss who sacks him. The commercial concludes with the strapline: 'The consequences of drink driving just start with being arrested - don't risk it.'

A campaign by the Mercia road safety officers' group was named runner up. Yeah but, no but targets pupils around the Midlands preparing to move from primary to secondary schools in September. Campaign posters give examples of how not to travel, and encourage children to find the safest method for themselves. Good luck cards and wristbands will also be given to pupils before the end of term.

A certificate will be presented to a representative of Road Safety Scotland in the next few weeks.

www.larsoa.org.uk