Camera partnership launches bus-back campaign

Cumbria Safety Cameras has launched its first bus-back advertising campaign to remind drivers about the hazards and dangers when driving on Cumbria's roads.

"There are a lot of slow moving vehicles on the country's roads, ranging from agricultural vehicles and HGVs through to caravans and buses," explained the Partnership’s communications manager, Kevin Tea. "When motorists are caught behind these vehicles there can be an urge to try and overtake and pass at unsuitable places, putting themselves and other road users at risk."

The message on a bus-back is short and to the point so as not to distract drivers. In addition, Cumbria Safety Cameras has drawn floral tributes on the roadside to reinforce the Don't Let Your Driving Say It With Flowers message.

"The campaign will run through July and August, the main holiday period, to warn tourists who may not be familiar with the narrow, winding and undulating roads within Cumbria – and to remind locals about hazards," Kevin Tea added.

For more information contact Kevin Tea on 01768 217791.