Genesis Group takes unconventional approach

Hard to reach groups – in particular young drivers - are always a problem for road safety professionals.

Often the best people to influence young drivers are their peers, and with this in mind Warrington Road Safety Partnership has created the Genesis Group.

Under the scheme, fire cadets drawn from all sectors of the community are initially trained to Observer standard by the IAM. "Advanced training with the IAM is seen as something for 'old gits', but by taking this fresh approach we hope to dispel this image," says Maureen Theobold, road safety manager, Warrington Borough Council.

The Genesis Group is described as ‘enthusiastic and totally committed’, and takes an unconventional approach. "At present the group is organising a major car-cruise event with the backing of local businesses," Maureen Theobold says. "Skid car training and 'street-cred' road safety will be on hand for car-cruisers from all over the region. By working alongside road safety and police officers, we hope the Group will give us the edge at events like this."

For more information contact Maureen Theobald, 01925-442691, mtheobald@warrington.gov.uk.