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Summer drink drive – details announced
The THINK! summer drink drive campaign will launch on Thursday 9 June with TV advertising carrying the message that it takes less than you might think to become a drink driver.
The campaign will spell out to drivers that there are just as many drink drive casualties in the summer months as at Christmas - to ensure that drivers don't become complacent about drink driving because they think it's only a Christmas issue.
The Crash ad will run nationally for four weeks on television and in cinemas, and the Your round radio ad will air across the country for six weeks.
To reinforce and extend the message a wide range of organisations will help deliver messages to potential drink drivers at crucial decision-making moments - in off licences, bars and pub chains.
The campaign dates include:
• w/c 6 June 2005
• w/c 11 July 2005
•
w/c 1 August 2005
• w/c 22 August 2005
• w/c 6 June 2005
• w/c 11 July 2005
• w/c 1 August 2005
• w/c 22 August 2005
• w/c 5 September 2005
• w/c 19 September 2005
• w/c (Fri) 20 May 2005
• w/c (Fri) 3 June 2005
• w/c (Fri) 24 June 2005
•
w/c (Fri) 22 July 2005
THINK! drink drive leaflets and posters can be ordered directly from the THINK! website:
http://www.thinkroadsafety.gov.uk/catalogue/drinkdriving.htm
For further information about the campaign contact Nikki Edwards, nikki.edwards@dft.gsi.gov.uk, or 0207 944 4633.
