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Campaign asks What's your excuse?

Safety camera partnerships across the Midlands have unveiled a joint campaign aimed at 25 to 34 year old drivers, and the excuses people give for speeding.  

The media will comprise billboards, cinema and train advertising, bus backs and radio advertising across the region for one month commencing 4 July.

The creative features two executions, Late for work? and Running Late? Both treatments encourage busy working individuals and parents to become more aware of the consequences of speeding.

The radio commercial centres on the aftermath of a collision, as listeners hear the emergency services trying to extract an injured driver from a crashed car.

For more information contact: Vicki Bristow, 01905 331242 or Adam Warwick, 0121 632 2556.