Football and road safety working hand in hand

Somerset’s Road Safety Unit sponsored the recent Nationwide Division Three fixture between Yeovil Town and Cambridge United on Saturday 28 February.

The Unit promoted the For my girlfriend young driver campaign on the day and a large banner was produced for local schoolchildren to carry onto the pitch. (see pic). Other smaller banners were also used around the pitch perimeter.

The local radio station, Orchard FM, raffled off four pairs of tickets for the match, which was an important one for the home side as it pushed for promotion to the Second Division. In addition, ten guests enjoyed a lunch provided by the Club prior to kick off.

Rina Cameron, Somerset's road safety manager, is delighted with For my girlfriend.

"We have had masses of interest," she says. "I've conducted seven radio interviews to date and we've had very good feedback from college students in Somerset where we have been to spread the message by giving away roses, postcards and pens.

"We are also using bus back posters and three radio commercials and a number of people have remarked on these as well," Rina adds. "I'm very pleased with the way it has gone and we will definitely be using the campaign again next year."

For further details contact Rina Cameron, 01823 358190, RCCameron@somerset.gov.uk.