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Disney partners new Think! cycle smart website
The THINK! campaign has launched a new website, in conjunction with Disney, to support the popular cycle smart magazine.
features the Disney Recess Gang characters and shows 7-10 year olds how to keep safe while out and about on their bikes. The original comic strip and posters have been brought to life in this colourful interactive site, which features:
The new adventures of the Recess Gang including TJ, the leader, Mikey, the poet, Vince, the athlete, Gretchen, the brain, Spinelli, the enforcer and Gus, the guy who's all heart.
Interactive pages about cycle safety gear and bike maintenance.
A game in which players are challenged to choose the safest options for the cycle journey.
A chance to win prizes including a brand new bike.
Online advertising will be used to drive traffic to the site. The first burst, in April, will support the launch and the second burst - over the Christmas and New Year period - will target children who have received a bike for Christmas. Collectable postcards are also being distributed in schools at the start of each term.
Promotional stickers and posters are available from Two Ten on quoting:
TINF1016 - Cyclesmart.org stickers
TINF1017 - Cyclesmart.org poster A4
TINF1018 - Cyclesmart.org poster A2